Diverse markets

View our survey results focused on Asian consumers’ sentiments toward usage and knowledge of Social Security benefits.

View our results focused on Asian consumer attitudes and behaviors about health care planning and decision-making.

Our survey results can help you have meaningful discussions with your clients about LTC costs.

Our survey results can help empower you to have more tailored and meaningful discussions with your clients.

View our survey results focused on Black consumers’ sentiments toward usage and knowledge of Social Security benefits.

Our NRI survey of Black consumers uncovered key insights to help you build strong relationships.

This white paper looks at the disparities in opportunities for Black consumers and ways to create a more equitable future.

This white paper discusses special considerations for expansion into the Hispanic market.

View our results focused on Hispanic consumer attitudes and behaviors about health care planning and decision-making.

View our insights into Hispanic consumers and how you can better support their specific retirement needs.

Hispanic business owners are optimistic about their business’ future despite headwinds. View insights from our infographic.

View our full survey results which seek to better understand the outlook of Hispanic small employers compared to their peers: how they are responding to current challenges and planning for future risks.

Learn about important distinctions that may impact financial planning for LGBTQ+ clients.

Learn about important distinctions that may impact financial planning for LGBTQ+ clients.

Learn how to engage LGBTQ+ clients in long-term care planning conversations.

Check out Nationwide's insightful white paper on how to tailor your marketing approach and connect with rural clients.

In this presentation, discover practical suggestions for growing your business by building trust and breaking down the barriers to engaging rural Americans effectively.

View our survey results focused on Rural consumers’ sentiments toward usage and knowledge of Social Security benefits.

View our results focused on Rural consumer attitudes and behaviors about health care planning and decision-making.

Our NRI survey uncovered women investors’ unique perspectives and opportunities for financial professionals to help their clients feel more confident in their financial goals.

Our survey results can help you have meaningful discussions about retirement with your female clients.

View our survey results focused on women consumers’ sentiments toward usage and knowledge of Social Security benefits.

Learn more about this and other findings from the Seventh Annual Advisor Authority Study.

Help your clients look ahead so the surviving spouse is prepared financially.